Tetra
As a leader in the aquarium and fish-keeping field, Tetra creates products for all areas of fish, reptile and amphibian care. This new identity of Tetra is inspired by Tetra’s origins. Created by a mixture of four vitamins, the name TetraMin comes from that formula, and Tetra as the company’s name. The idea of “fours” motivated me to use the unique shape of a quarter-circle for Tetra’s packaging. The logotype is that of a healthy, waving fish. The bubbles are a result of happy fish thriving in its home.
